Virgin's Richard Branson Warns on Bitcoin Scam Sites Using His Name

British business tycoon Richard Branson spoke out Thursday about the rash of bitcoin scam stories that have used his name to lure victims. "I have written several times warning people about the growing problem of fake stories online linking me to get-rich-quick schemes, fake pages, misleading ads, …
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Bitcoin Cash Is Bitcoin? Lawsuits Won't Stop the Fight Over Bitcoin's Name

For those not immersed in bitcoin's byzantine politics, it might seem strange to see Ragnar Lifthrasir, a self-described "passionate advocate for bitcoin," wish incarceration on an early adopter and fervent evangelist the community once called "Bitcoin Jesus." But Lifthrasir isn't alone in his desire to lock …
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Despite its name, bitcoin is not really a currency, says digital currency entrepreneur

The power of bitcoin lies in its value as an investment, said cryptocurrency entrepreneur Balaji Srinivasan. "Bitcoin has a lock on the digital gold application, for which longevity is very important," said Srinivasan, co-founder and CEO of Earn.com. The startup, which bills itself as the first token-based social …
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A dozen companies that reaped rewards by putting “bitcoin” or “blockchain” in their name

Amid the cryptocurrency mania, several companies have launched initiatives to take advantage of the burgeoning assets, from retailer Overstock.com to photo group Kodak. Some much smaller firms have rebranded themselves completely, adding “bitcoin” or “blockchain” directly to their name. In some …
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Crypto Companies Cashing in on the Name of Bitcoin’s Founding Fathers (news.bitcoin.com)

Bitcoin is a powerful brand. Even uttering its name – or that of its underlying technology, blockchain – can be enough to revive tired companies and send stock prices soaring. But Bitcoin isn’t the only name strategically deployed for marketing purposes: companies are also shamelessly cashing in on the name of the cryptocurrency’s founding fathers.
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